737 Orange County Ad Agency All-Stars Shop Talk

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The nostalgic past, evolving present and confusing future of design, advertising, and marketing. 

TODAY'S PLAYERS

JON GOTHOLD -
AMUSEMENTPARKINC.COM
DAVE SWARTZ - MEDLMOBILE.COM
JEFF BENTLEY - BLUECUSA.COM

Today In Part One.

  • Fighting to stay on the front lines as an active participating creative as your career advances and you become a general. 
  • The different paths we all take to avoid "real work" that leads us all to the world of advertising. 
  • Existing in the nonstyle so that you can be many things to many different people. 
  • The illusion of what you think happens and the reality of what actually happens when your work appears in a design annual. 
  • Advertising agencies are transitioning into content creation. Is this our future? 
  • We are all in love with print design, is there a way to transfer that love into the future of advertising and marketing? 
  • Designing for Instagram moments. 

In The Circle of Trust. Exclusive Paid Member Content. 

  • Where do agencies find their freelancers? Is all the time we spend on social media going to get us hired? 
  • Networking is part of your work, or at least it should be. 
  • The odd piece in the portfolio that's either too good or too bad for the rest of the work. 
  • Making fans of your work today could mean making friends with potential clients tomorrow. 
  • The future of freelance as budgets get reduced year to year.