731 - Shop Talk Special "Orange County American Advertising Federation" with President Rachel Svoboda and Board Member Eric Morley.
A fun look at the other side of advertising and marketing, the agency side, with Gigasavvy & Blue C.
Part One - Rachel Svoboda
Gigasavvy - Partner/SVP
- Rachel wanted to get a job in advertising and instead got hired to be a receptionist. It didn't stop her.
- Telling mom and dad that you're dropping out of law school because you're now a receptionist.
- Rachel's well-plotted rise to power in becoming the American Advertising Federation, Orange County President.
- How sports taught Rachel to be competitive and to work hard for her goals.
- Learning to say yes to opportunities and making smaller clients work for you instead of letting go of that work and the client.
- The concept of Gigasavvy and how Rachel is happy to be the conductor of the creative symphony.
- Born, raised and fighting for Orange County. Rachel has a strong commitment to her home.
- Learning how to work with your competition and brokering a deal amongst former career enemies.
- Rachel Svoboda is the face of female empowerment in the workplace. However, her type A personality goes out the window when she walks through the front door and becomes mommy.
Part Two - Eric Morley
Blue C Chief Operating Officer, Partner
Baja United Wines Co-Founder
- How listening to Shop Talk and Billy Baumann accidentally inspired Eric to co-found Baja United Wines.
- The appeal to Orange County and how it manages to birth so many successful startups of all sizes.
- Eric interviews Mark as his fascination with Adventures In Design continues.
- The future of podcasting/advertising and making relationships with people through content.
- The beauty and endless inspiration of Mexico.
Part Three - In The Circle of Trust
Rachel Svoboda & Eric Morley Shop Talk
- Why Rachel and Eric see the importance in spending their time and resources on community through the Orange County American Advertising Federation.
- Learning how to work with your competition instead of working against them.
- How Mark's job is a scam because most people are pretty much the same as one another.
- Exploring where the world of advertising is going beyond ads and into content creation.
- Eric's commitment to learning daily new things and involving himself actively in the future of communication and business.
- Where do Rachel and Eric find their freelancers? And what do they look for in future partnerships?
- Don't be needy. Get to know your "want to be" clients and build relationships, not a resume.
- Old school people skills still work.
- Get out into your community and get involved and most likely get hired.