17 Lessons Learned In 2017 - Lesson 14 "Better To Ask Than To Answer"

@gaudiopaul showed us how @adidas has learned to learn from their customers by not trying to create the culture, but instead following their followers. A powerful conversation with fantastic brand insights an excellent episode for anyone wanting to work on strengthening their brand in 2018.

17 Lessons LearnedMark BrickeyDecember 19, 2017Paul Gaudio, Adidas, Fashion, Social Media, MarketingComment

562 - Paul Gaudio: Global Creative Director at Adidas