785 - Growing Your Business Small with Radical Co-Operative
Mathew Foster & Neil Hubert run Radical Co-Operative (or RadCo.) A business that they purposely keep small. Going against conventional wisdom has served them well because keeping the company the proper size allows them to pick the clients and work that they want to do, instead of a career full of projects they have to do.
Sometimes adjusting your perspective can help you see everything clearer and RadCo see's their position in the industry crystal clear. Interviewing clients to make sure that they are the proper fit, making sure everyone understands that they are commercial artists and even though RadCo doesn't want to be known as illustrators they want you to see that the human hand touched the work.
In this episode, you will hear how RadCo is building from the ground-up brand identities for emerging businesses. We will look at several real-world branding case studies to better illustrate how this LA-based duo makes traditional look cool and dial classic into perfect. Get ready to meet two of China Town's best blue-collar designers.